Friday, January 25, 2013

January 16, 2013 (Commercials)

Country Corn Flakes

Appeal- By having the two people represent the famous painting, "American Gothic", this commercial uses pathos. Pathos appeals to the audience here because people are familiar with this painting, so therefore they would think of pleasant memories, causing them to buy Country Corn Flakes.

Fallacy- This commercial uses confusion of causation and correlation. It tells people that they will be happy and healthy with country corn flakes, two things which aren't necessarily related.

Alka-seltzer

Appeal- By showing images of people with different sized stomachs, this commercial uses pathos.  By comparing the different kinds of body shapes, the commerical appeals to people's of all shapes and sizes, and makes them want to buy alka-seltzer so that they can have the ideal stomach. It also makes them believe that even they can use alka-seltzer.

Fallacy- This commerical uses confusion of correlation and causation. It tells people that if they use alka-seltzer, they will have a great looking body, two things that aren't necessarily related.

Delk:

Appeal- This commercial uses logos when it said, "Here are two primary facts..." What it said made logical sense, because he was just presenting facts to convince us to buy his product.

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